When Fear Becomes An Unintended Public Health Problem [NPR.org]
With the Zika virus in the daily headlines, public health authorities should be looking carefully at how they communicate about this latest emerging infectious disease. People need to be alerted, not alarmed. That balance can be hard to strike when the health sources people turn to range from acquaintances on social media to politicians, instead of physicians and other medical professionals. The Ebola outbreak in 2014 demonstrated that many of the old rules about public health communication...